The Splinter In Your Mind
Our suspicion is that most people tend to skip the author’s note in order to get into the “meat” of the book. Considered by many to be pointless and self-indulgent – this is neither, it will make your read more valuable and enjoyable.
You may recall one professional salesperson with exceptional knowledge and skill. While their product and sales skills were invented by others, they integrated them to develop an impressive presentation. They conveyed their product’s advantages to assist you in making the best purchase. Other intangibles were brought to the sale that resulted in a wonderful buying experience, such as their people skills, creativity, enthusiasm and flair.
A great salesperson captures your attention and then makes their pitch, explaining the features and benefits of their product. They make you feel it, want it, and desire it! But their job is incomplete until they convince your logical, rational mind your needs will be satisfied in a practical way.
When you buy a car the experience extends beyond the showroom. As you drive off the lot you feel the rush of opportunities ahead. Like a new car, this book will transform your life with freedom and a sense of control. Unimaginable experiences, relationships and pleasures await you.
In this comparison the salesperson did not manufacture the car, neither did we invent the idea systems in this book. We are not responsible for creating the specific sales skills, knowledge and other intangibles required to convey these ideas. Many years of sales experience, and the communication skills my husband gained from 35 years in broadcasting, were learned from others. We applied our skills to present these dynamic concepts for you to achieve a rich and rewarding life.
Ayn Rand was the originator of many of the concepts presented in this book. She entrusted her intellectual legacy to Dr. Leonard Peikoff, who said, “Ayn Rand was not only a novelist and philosopher; she was also a salesman of philosophy – the greatest salesman philosophy has ever had.”. While we agree with Dr. Peikoff’s claim that Ayn Rand was a great original thinker, her sales skills have proven to be inadequate. We thought it reasonable to devise a standard to measure Rand’s success, and that would be the degree to which her ideas have penetrated society. While millions of lives have been positively and dramatically influenced by her ideas, the effect on general society has been minor.
My husband and I see the problem wasn’t the power or legitimacy of Rand’s ideas, rather, her style kept them out of reach. Millions have read and understood Rand, but relatively few have found a way to utilize her ideas in a practical way. Ayn Rand’s book and philosophical treatise, Atlas Shrugged is, arguably, the greatest novel of all time, yet it has not produced the widespread revolution of the mind she desired. We do not consider Rand a failure, for one cannot write the greatest novel of all time and be considered as such. However, we must acknowledge the reality of her success based on an objective standard. Winston Churchill said that, no matter how brilliant one’s plan, it’s necessary to stop and assess the results from time to time. We believe that after 50 years it’s time to review the success of Rand’s salesmanship, as well as those entrusted to advance her legacy.
This may not be the ultimate sales miracle to ignite a revolution, but we have made every effort to enhance accessibility to Rand’s brilliant works. This book is meant to instill an excitement for life-changing ideas, and initiate the process of change. We can realize a world that promotes an ever expanding standard of living for all, one that is rich in happiness, love and prosperity. My husband and I encourage you to move beyond this book, hopefully with enthusiasm for Rand’s original works. For now, we would like to assist you in understanding her ideas and applying them.
We also acknowledge the incredible contribution of the late Dr. Julian Jaynes for the concepts found in the first chapter. His work, The Origins of Consciousness in The Breakdown of The Bicameral Mind have changed our understanding of what it means to be human. His discoveries are crucial to the ideas presented in this book.
The movie, “The Matrix” is referenced a few times in this book, so allow me to conclude with a recap of the last scene. After Neo exposed the problem with the world, he said he did not know how it would end, rather, just how it would start. When you have finished this book you will not know how your life, or this world will turn out, but it’s our hope that you will be certain how the process of endless possibilities can begin.
October 6th, 2012